New Minimalism 2023 | Collection Launch

“A collection launch is always an exciting event, as the creative team get together and weave their own special brand of magic, presenting new techniques that build on looks that celebrate our heritage.” says Mark Hayes Sassoon International Creative Director. “The ideas are based on the principles of classic design and are always evolving, discovering new expressions in method and in attitude. They underpin our look and always state, this is still relevant; this is still cool.”

The strength of the collection lies in the process of well-executed design, personalised functionality and consummate craftsmanship. It features a nod to the world of minimalist design, characterised by simplicity, clean lines, and a monochromatic palette with colour used as an accent. The colours however are not superficial embellishment but trace and delineate the shapes.  The collection looks themselves range from super short to super long and are based around different concepts in cut, colour and style with each constructed as a capsule theme.

The collection Launch event features highlights from the full day up close and personal with the International Creative team, including insights on the cuts and colours that make up New Minimalism, together with an onstage explanation of the key models from the collection.