MEET THE TEAM


INTERNATIONAL CREATIVE DIRECTOR

MARK HAYES

Mark’s passionate approach to hair design, combined with an unrivalled technical expertise, has inspired hairdressers at Sassoon for over 40 years. In his role as International Creative Director, he travels all over the world coaching, teaching and inspiring.

Mark began his love affair with hair in 1977 as an apprentice at the busy Sassoon London Salon on South Molton Street. Sassoon’s intensive apprentice programme in 1979, he became a first level stylist in the chic Sloane Square salon. With a loyal clientele established, Mark sought a new challenge. In 1980 he moved into teaching at the London school and then onto the acclaimed Academy where his charming manner and impeccable communication skills endeared him to hairdressers from all over the globe. In 1982, he was promoted to Assistant Creative Director at Sassoon Salon Manchester. When promoted again in 1984 to Salon Creative Director, he began taking seminars and showcasing at industry shows, as well as working behind the scenes at photoshoots and catwalk shows. By 1986, Mark was back in London as UK Creative Director, responsible for the education and development of the next generation of Sassoon Creative Directors.

Today, Mark develops each seasonal collection, leading the worldwide demand for Sassoon's Hair Design.

UK ASSISTANT ACADEMY CREATIVE DIRECTOR

DANIELLE HARVEY

Danielle’s creativity and ambition has earned her the role as UK Assistant Academy Creative Director, for which she leads the Academy Team teaching students of all levels.

Her journey with Sassoon began at the Covent Garden Salon in 1988 where she worked as an assistant. Once fully qualified, she quickly went on to become Creative Cutter at the Manchester Salon where she built a strong client base of 90’s popstars and TV celebrities.

After just one year as a stylist, Danielle was asked to run the Manchester School - a tribute to her enormous talent, impeccable technique and communication skills. Moving back to London in 1993, Danielle went on to become a Cutting Instructor at the London Academy, imparting her knowledge across a range of courses. Since then, she has travelled extensively with the International Team, presenting in onstage demonstrations and contributing to a number of Academy Collections.

Conducting herself with professionalism, style and expertise, Danielle was appointed UK Assistant Academy Creative Director in March 2017.

UK ASSISTANT SALON CREATIVE DIRECTOR

GARETH VANCE

Gareth is the UK Assistant Salon Creative Director, responsible for leading the creative direction of all UK Salons.

Gareth had been hairdressing for five years before joining Sassoon as a Varderer at the Leeds salon in 1994. Thanks to his passion and drive, he was rapidly promoted to Senior Creative Director. Shortly after this, Gareth was asked to impart his skills to others by teaching as a guest instructor at the Sassoon Academy in London on courses designed for beginners, as well as those for Salon Creatives and even International Masters.

With a desire to share his experience and knowledge, Gareth has worked on behalf of Sassoon on a global scale in Australia, Japan, Brazil, Scandinavia, Russia, Spain, Italy, and Belgium. He has also presented at Salon International, The Alternative Hair Show and Fellowship Masterclasses in the UK and Europe to inspire others with his methods.

Conducting himself with the utmost professionalism, style and expertise, Gareth was the natural choice for his current role as UK Assistant Salon Creative Director, which he was appointed in 2007.

SENIOR CREATIVE DIRECTOR

SILVIA SALERNO

Silvia first fell in love with Sassoon back in the early ‘90s after finding herself drawn to the innovative presentations at the Alternative Hair Show. Silvia began her Sassoon journey eight years later where, upon qualifying she began her teaching career at the London Academy.

Silvia’s flair, passion and drive resulted in her being awarded the position of Creative Director in 2005 and subsequently Senior Creative Director in 2013. Silvia is based at the London Academy where she has a faithful following of international guests and regularly contributes key looks to world renowned Sassoon Collections.

Her role has taken her worldwide for industry shows and seminars, Russia for Trend Vision, Australia for Hair Expo and Taiwan for Wella, and regularly travels to Europe to promote Sassoon collections and participates in live demonstrations at high profile shows such as Salon International and events including London Fashion Week as a vital member of the Creative Team.

SENIOR COLOUR DIRECTOR

CAROLINE SPENCER

Caroline’s career with Sassoon began at the age of 15 when she joined the Apprenticeship Programme following a chance encounter at a Careers Convention.

During her training, Caroline soon realised that her true passion was in colour and credits UK Colour Director, Edward Darley, Tracey Hayes and Julianne O’Brien for each giving her a different take on colour and encouraging her to develop her unique talent.

On completion of her Apprenticeship, Caroline joined the London Academy as a Colouring Instructor and now holds the coveted position of Senior Colour Director. Caroline has developed a reputation as a Master Colourist with her finger on fashion's pulse and frequently travels across the world with Sassoon, working alongside the International Creative Team on a wide range of seminars and shows.

SENIOR CREATIVE DIRECTOR

DANIEL MCCOURT

Daniel’s career with Sassoon began at the age of 19 when he joined the London Academy as a student on the Diploma course before taking a couple of years out to travel the world and explore different cultures. Daniel returned to Sassoon as a Varderer at the Covent Garden Salon before qualifying as a Creative Cutter and joining the London Academy a year later as a Cutting Instructor.

Since then Daniel’s career has taken off and his passion, dedication and drive have seen him promoted to the position of Creative Director, as well as taking him to worldwide destinations such as Russia, Finland, Belgium and Brazil where his natural passion and cutting edge flair has endeared him to his international audience.

In such a short space of time, Daniel has contributed enormously to the Sassoon Academy Collections and has also had his work featured in fashion editorials for an array of leading titles as well being responsible for styling the hair at hugely influential shows during Men’s London Fashion Week.

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